Big Tech moralism for the World

German Version

There are really more than enough good reasons to turn your back on Big Tech. Doesn’t matter if you are a private person or a company. One of those reasons might be that Big Tech corporations use their market power to push the moral values of their home country onto the rest of the world — obviously assuming everyone else has been waiting for this guidance.

Why am I thinking about this right now? Because the australian swimwear brand Wicked Weasel recently explained in one of their newsletters what happens when you are considered too sexy for US corporations.

BAD NEWS: Wicked Weasel has been increasingly targeted by big tech, making it very hard for us to operate effectively for our customers. 1. In the last 18 months, Google has censored our search results, destroying much of our organic traffic that has been built up since WW went online way back in 1999. 2. Important social platforms regularly suppress our content and limit any reach. 3. Our beloved YouTube account painstakingly built up over a decade, with 388,000+ subscribers? Deleted outright with zero warning. Every time we try to grow our loyal community or reach new people, we hit another wall. It’s been incredibly frustrating, and the current situation is no longer financially viable. THE SOLUTION: We are moving all our Classic WW styles (unlined, mesh, sheer/bare vision, etc.) to our Microminimus Store to avoid triggering censorship on our main site. You’ll find all your favourite options there. You can filter only for WW Classics HERE, or also include the MM-branded releases HERE. Both are made using the same fabric sources, made the same way, using the same quality control methods.

Now yes, many of their bikinis are very small and maybe show more than they cover. But honestly, why exactly should anyone judge? If someone wants to wear it, that’s their own business. And just to be clear: there were never exposed genitals or anything like that visible on their website.

Still, during the last 18 months Google censored the website’s search results, which caused a massive drop in organic traffic. The company’s social media accounts are regularly limited in reach, and most recently the YouTube account of the company — with more than 380,000 subscribers — was shut down without any explanation at all. Just gone. Very professional.

Because of this, the company is now forced to completely redesign its main website and move the more “provocative” swimwear to a separate sister project — basically pushing it into the digital dirty corner, where it apparently belongs.

In my opinion, this shows quite nicely how a group of conservative, evangelical christian fundamentalists is trying to press their moral stamp onto the entire world. The message seems to be: violence, racism and all kinds of other „lovely“ things are totally fine on your platforms — but if someone might possibly see a naked female nipple (which, by the way, never happened at Wicked Weasel), then it is clearly the end of western civilisation.

Of course, this is nothing new. Even when I was young, it was already well known that US media tolerate violence much more than nudity — which is, if you think about it for more than two seconds, actually pretty sick.

Sorry, but this hypocritical behaviour of many US companies is really starting to seriously piss me off.

Björns Techblog
Björns Techblog
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